Products & Services eLearning
Frontline staff were winging it on credit card questions. This course made sure they never had to again.
80 products | 3-hour PowerPoint into a 30 minute eLearning
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New hires were sitting through a 2 to 3 hour PowerPoint presentation covering 80 products and services on their first day. There was also a printed packet. Nobody was retaining it and trainers were spending half a day delivering the same overwhelming content every two weeks to every new cohort.
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I interviewed both trainers and new hires to understand where the existing approach was breaking down. Trainers were burned out from repetitive delivery. New hires were experiencing information overload before they had even met their team. The printed packet was not being referenced after day one. The content itself was not the problem. The delivery was.
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A three-level gamified word search in Articulate Storyline replacing the full presenter-led session. Each level increases in difficulty, moving from foundational product categories to more complex service terms. When a learner finds a word they click it and a detailed information page opens with an AI voiceover reading the definition aloud. After each level there is a matching quiz where learners match the product or service to its definition before they can advance. The entire experience is self-paced, async, and deployed to the LMS.
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Three learning principles drove every decision. Cognitive load theory shaped the progressive difficulty structure so learners were not hit with all 80 terms at once. Constructivist learning theory shaped the interaction model so learners were discovering and building knowledge actively rather than receiving it passively. Gamification provided the motivation structure through levels, feedback, and intrinsic rewards that kept learners moving forward on their own.
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Pilot feedback was overwhelmingly positive. Trainers got significant time back. New hires arrived to their departments with better product knowledge than under the previous program. The trainer-led session that used to consume an entire afternoon is now a self-paced module learners complete on their own schedule.